Longmire Audience Too Old for A&E

in the case of a hit show with an audience slightly older-than-average, it might make sense to
actually fit the ads to the program - not the other way around.

hmmm. roswell fans mailed packets of tabasco - maybe for longmire: geritol?

total bs reason to cancel the show, it was good! i hope it comes back.

and this, ladies and gents, is the reason why models like netflix are the future of tv entertainment.

this is history repeating itself. the exact same thing was the reason for ending "the unit" dispite
the great cast and ratings: the show appealed to an older demographic.

the last i checked the 45+ crowd is the one not still paying off school loans, not in hock up to
their eyeballs etc.

the problem is with the age of the audience. its with the crap advertisers. my house, truck, car
and rv are all paid for. my credit cards are paid off. i owe nobody nothin'. which is to say my
income is available for whatever i want to spend it on. i may not be throwing money away on every
crappy product the advertisers try to pitch me, but what i do buy is *quality* merchandise. so
don't try to sell me a usb egg poacher, but i do own a $600 dyson vacuum, top of the line ipad,
iphone, pc, laptop, new 60" lcd living room tv, chromecast, and more.

so instead of caving in to the current advertisers who target 20-something posers at starbucks, just
get some sophisticated advertisers for a more discriminating audience. i'm sure its more work to
actually have to try hard at getting advertisers. i mean pepsi will show the latest singing fad in
short-shorts on any channel, but the network sales people might actually have to make an effort with
a different demographic.

holy sheet, i can't believe this?! i agree with tlhintoq. generally, which demo is earning more money 18-25's or 35-
50's. talk about shortsightedness (pun intended)! i don't pretend to know how advertising works...nor do i want to,
but when you have an audience of 5+ million viewers surely you could adapt? ...surely? appeal to male mid-life crisis
is one very easy target! geez, it has worked on me two motorbikes and a sportscar later! :d a&e are a bunch of
fools. someone needs to pick this up.

...and while they're at it bring back firefly! 😛