The business of family vlogging is explored, examining YouTube's algorithm, which rewards bold thumbnail photos, sensationalist titles, and the need to constantly promote exciting new content. As adoption day approaches, the Stauffers post videos counting down the days. The family continues to earn money from brand sponsors, but after more than two years as the "star" of the Stauffers' vlogs, their adopted son Huxley suddenly disappears and all videos of him go private on their channel.
